Sunday, February 26, 2006

Malcolm Gladwell Starts His Own Blog

Picture of Malcolm Gladwell and his book Blink The weekend is a time for leisure and recreation. So I'll take the opportunity and talk about something different, something non-technical.

Malcolm Gladwell is the author of the bestsellers The Tipping Point: How Little Things Can Make a Big Difference (2002), which I can highly recommend, and Blink: The Power of Thinking Without Thinking (2005). He writes in an engaging way about sociology, psychology, and human communication. The implications of his ideas are inspiring for people interested in consumer behavior and business in general. When Malcolm speaks, people listen, so we can be sure that the blog he has just started will be very popular. The few entries he wrote so far focus on "setting the record straight" relative to other articles he published in the past, but something tells me that Malcolm will find more interesting ways to use his blog, as he becomes more familiar with the medium.

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